Day 45: Developing Tailored Pitch Templates
Welcome to Day 45! Today, we’ll work on creating customized pitch templates. Tailored pitch templates save time and ensure your submissions remain professional and effective. With a few pre-written templates, you can quickly adapt to different opportunities without sacrificing quality or clarity.
Lesson
Pitch templates are pre-crafted messages designed to fit various scenarios, allowing you to quickly modify and personalize each submission to suit specific opportunities. Well-constructed templates ensure your pitch always highlights the unique aspects of your music, follows a clear structure, and avoids common mistakes, like missing essential details or sending overly generic messages.
When developing pitch templates, consider the following key scenarios:
New Track or Album Pitch
This template is useful when submitting fresh releases to music supervisors, libraries, or online platforms. Highlight the unique qualities of the new track, drawing on your Unique Selling Point (USP) and emphasizing why it’s an ideal fit for current projects. For example, mention any trending genres or themes that your track reflects and that are in high demand.
Example
"Hi [Supervisor’s Name],
I’m excited to share my latest release, [Track Title], a [describe genre/mood] piece that’s perfect for [specific project type, like “emotional TV dramas” or “upbeat ad campaigns”]. This track blends [specific musical elements or instruments] and has already received positive feedback from my network. I’d love to hear your thoughts and see if it might fit any upcoming projects. [Link to track or EPK]"
Seasonal or Thematic Pitch
When pitching for specific times of the year, such as holidays, seasons, or thematic events, create a template that highlights your music’s relevance. This is useful for holiday-themed music, tracks for summer campaigns, or music suited to certain annual events.
Example
"Hi [Supervisor’s Name],
With the holiday season approaching, I wanted to share [Track Title], a festive, uplifting track featuring [describe instruments/mood, like “warm acoustic guitar and piano”]. This song captures the spirit of [specific holiday, e.g., Christmas] and would be a great fit for heartwarming, family-oriented content. [Link to track or EPK]"
High-Energy Pitch for Ads or Sports
If your music suits high-energy or motivational content, tailor your pitch for brands, commercials, or sports media. Emphasize the track’s energy, tempo, and emotional impact.
Example
"Hi [Supervisor’s Name],
I’m reaching out to share [Track Title], an energetic and motivational track designed to pump up audiences and inspire action. With a driving beat and powerful instrumentation, this track is perfect for [mention specific uses, like “ad campaigns for activewear brands” or “sports event highlights”]. [Link to track or EPK]"
Custom Pitch for Known Needs
If you know a supervisor’s specific needs, such as through an industry listing or a direct request, create a template that explicitly addresses the brief. Tailoring the pitch to fit exact requirements will increase your chances of standing out.
Example
"Hi [Supervisor’s Name],
I saw that you’re looking for [specific genre/style, like “indie-folk with male vocals”]. I have a track, [Track Title], that I think matches your vision perfectly. It includes [mention specific characteristics, like “soulful lyrics and an acoustic arrangement”] that would enhance [mention intended use]. I’d love for you to have a listen and let me know if it resonates. [Link to track or EPK]"
Reconnection or Follow-Up Pitch
A follow-up template is helpful if you’ve previously connected with a supervisor or library but want to stay on their radar. Use it to provide updates or share new work while reaffirming your interest in future collaborations.
Example
"Hi [Supervisor’s Name],
I hope you’re well! I wanted to touch base and share a recent track, [Track Title], that aligns with the projects we discussed earlier. It’s a [describe genre/mood] piece that would suit [mention project types]. I’d be thrilled to hear your feedback and explore ways to collaborate on upcoming opportunities. [Link to track or EPK]"
Template Tips
Each template should remain short, engaging, and respectful of the recipient’s time. Use friendly but professional language, and avoid overloading the pitch with excessive information or multiple tracks. A single, relevant track with a clear description often works best.
Here are a few essential components for every template:
For more guidance on crafting effective pitches, check out our email templates here.
Assignment
Create tailored pitch templates for at least three of the scenarios listed above. Customize each template by including your Unique Selling Point (USP), a brief track description, and a relevant project focus. Save these templates as drafts, ready to modify and use as you encounter specific pitching opportunities.
That’s it for today’s lesson!
Tomorrow, we’ll learn about using metadata effectively to enhance the discoverability and relevance of your music in libraries and other submission channels.
Welcome to Day 45! Today, we’ll work on creating customized pitch templates. Tailored pitch templates save time and ensure your submissions remain professional and effective. With a few pre-written templates, you can quickly adapt to different opportunities without sacrificing quality or clarity.
Lesson
Pitch templates are pre-crafted messages designed to fit various scenarios, allowing you to quickly modify and personalize each submission to suit specific opportunities. Well-constructed templates ensure your pitch always highlights the unique aspects of your music, follows a clear structure, and avoids common mistakes, like missing essential details or sending overly generic messages.
When developing pitch templates, consider the following key scenarios:
New Track or Album Pitch
This template is useful when submitting fresh releases to music supervisors, libraries, or online platforms. Highlight the unique qualities of the new track, drawing on your Unique Selling Point (USP) and emphasizing why it’s an ideal fit for current projects. For example, mention any trending genres or themes that your track reflects and that are in high demand.
Example
"Hi [Supervisor’s Name],
I’m excited to share my latest release, [Track Title], a [describe genre/mood] piece that’s perfect for [specific project type, like “emotional TV dramas” or “upbeat ad campaigns”]. This track blends [specific musical elements or instruments] and has already received positive feedback from my network. I’d love to hear your thoughts and see if it might fit any upcoming projects. [Link to track or EPK]"
Seasonal or Thematic Pitch
When pitching for specific times of the year, such as holidays, seasons, or thematic events, create a template that highlights your music’s relevance. This is useful for holiday-themed music, tracks for summer campaigns, or music suited to certain annual events.
Example
"Hi [Supervisor’s Name],
With the holiday season approaching, I wanted to share [Track Title], a festive, uplifting track featuring [describe instruments/mood, like “warm acoustic guitar and piano”]. This song captures the spirit of [specific holiday, e.g., Christmas] and would be a great fit for heartwarming, family-oriented content. [Link to track or EPK]"
High-Energy Pitch for Ads or Sports
If your music suits high-energy or motivational content, tailor your pitch for brands, commercials, or sports media. Emphasize the track’s energy, tempo, and emotional impact.
Example
"Hi [Supervisor’s Name],
I’m reaching out to share [Track Title], an energetic and motivational track designed to pump up audiences and inspire action. With a driving beat and powerful instrumentation, this track is perfect for [mention specific uses, like “ad campaigns for activewear brands” or “sports event highlights”]. [Link to track or EPK]"
Custom Pitch for Known Needs
If you know a supervisor’s specific needs, such as through an industry listing or a direct request, create a template that explicitly addresses the brief. Tailoring the pitch to fit exact requirements will increase your chances of standing out.
Example
"Hi [Supervisor’s Name],
I saw that you’re looking for [specific genre/style, like “indie-folk with male vocals”]. I have a track, [Track Title], that I think matches your vision perfectly. It includes [mention specific characteristics, like “soulful lyrics and an acoustic arrangement”] that would enhance [mention intended use]. I’d love for you to have a listen and let me know if it resonates. [Link to track or EPK]"
Reconnection or Follow-Up Pitch
A follow-up template is helpful if you’ve previously connected with a supervisor or library but want to stay on their radar. Use it to provide updates or share new work while reaffirming your interest in future collaborations.
Example
"Hi [Supervisor’s Name],
I hope you’re well! I wanted to touch base and share a recent track, [Track Title], that aligns with the projects we discussed earlier. It’s a [describe genre/mood] piece that would suit [mention project types]. I’d be thrilled to hear your feedback and explore ways to collaborate on upcoming opportunities. [Link to track or EPK]"
Template Tips
Each template should remain short, engaging, and respectful of the recipient’s time. Use friendly but professional language, and avoid overloading the pitch with excessive information or multiple tracks. A single, relevant track with a clear description often works best.
Here are a few essential components for every template:
- Brief Introduction: A concise greeting with your name and a personal touch if possible.
- Track Introduction: A short description of the track, highlighting unique elements, genre, and emotional impact.
- Relevance: Explain why the track fits the supervisor’s needs or the project you’re targeting.
- Link: Include a clear link to a streaming or download page, such as a private SoundCloud, Dropbox, or EPK, that is easy to access and professional.
For more guidance on crafting effective pitches, check out our email templates here.
Assignment
Create tailored pitch templates for at least three of the scenarios listed above. Customize each template by including your Unique Selling Point (USP), a brief track description, and a relevant project focus. Save these templates as drafts, ready to modify and use as you encounter specific pitching opportunities.
That’s it for today’s lesson!
Tomorrow, we’ll learn about using metadata effectively to enhance the discoverability and relevance of your music in libraries and other submission channels.