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If you're trying to get your music licensed in television, film, advertising, trailers, streaming content, and other forms of media, music libraries can be one of the best places to start. They provide independent artists and composers with a way to get their music represented by companies that already have relationships with music supervisors, production companies, advertising agencies, editors, and other professionals who regularly need music.
The challenge isn't necessarily finding music libraries. There are hundreds of companies operating throughout the world. The real challenge is finding reputable music libraries that are currently accepting submissions, determining which ones are appropriate for your music, and approaching them in a way that gives you the best chance of developing a productive relationship. I've worked in music licensing for more than 20 years, and I've been teaching musicians about sync licensing for more than 15 years. One of the biggest mistakes I've seen musicians make during that time is approaching music libraries without a clear strategy. They compile a huge list of companies, send the same music everywhere, and hope something eventually sticks. There is a much better way to approach the process. What Is A Music Library? A music library represents a catalog of music that can be licensed for use in television shows, films, advertisements, trailers, online content, and other forms of media. Instead of a music supervisor tracking down individual musicians every time they need a particular piece of music, they can turn to libraries they already know and trust. For independent musicians, this creates an important point of access to the sync licensing industry. A good music library has relationships and clients that would be difficult for most individual musicians to develop on their own. When your music becomes part of that library's catalog, it can potentially be considered for opportunities you would otherwise never encounter. Music libraries also make the licensing process easier for the people selecting music. They organize catalogs, maintain metadata, handle licensing requests, negotiate fees, and make sure the necessary rights can be cleared. When everything is working properly, the relationship benefits everyone involved. Do Music Libraries Accept Independent Artists? Absolutely. There are music libraries, publishers, sync agencies, and licensing companies that actively work with independent artists and composers. You don't need to be signed to a major label or have millions of streams to start pursuing opportunities in sync licensing. However, submission policies change frequently. A company accepting unsolicited submissions today might close submissions several months from now, while another company that previously wasn't accepting music may suddenly begin looking for new artists and composers. This is one of the reasons I always recommend researching every company before submitting. Don't rely on a list you found online five years ago and assume the information is still accurate. Visit the company's website, review its current submission policy, listen to the music it represents, and make sure your music is actually appropriate for its catalog. Finding The Right Music Libraries For Your Music One of the most important concepts to understand about sync licensing is that there isn't one universal type of "sync music." Different companies serve different clients and specialize in very different areas of the industry. Some music libraries specialize in cinematic instrumental music. Others focus on indie artists, singer-songwriters, electronic music, hip-hop, rock, jazz, tension cues, reality television, advertising music, trailers, or corporate productions. Some work across many genres but may still have particular areas where they're stronger or have more demand. This is why asking whether your music is "good enough for sync" isn't always the most useful question. A much better question is whether your music is useful for the clients a particular company serves. Before submitting, spend some time listening to the music the company already represents. Look at its placements and clients when that information is available. Pay attention to the genres, production styles, moods, arrangements, and overall quality of the catalog. If you can realistically imagine your music existing alongside the tracks they're already representing, that's a much stronger indication that the company may be worth approaching. Exclusive Vs. Non-Exclusive Music Libraries As you begin researching music libraries, you'll encounter both exclusive and non-exclusive agreements. I've worked with both types of companies throughout my career, and neither model is inherently better in every situation. A non-exclusive agreement generally allows you to work with multiple companies and potentially represent the same music through more than one library, depending on the terms of the individual agreements. This can give you more flexibility and allow you to create multiple potential avenues for your music. An exclusive agreement gives one company exclusive representation rights to particular tracks or compositions for a specified period of time and territory. Some exclusive libraries may be more selective about what they represent and more actively involved in pitching their catalogs, although every company operates differently. The important thing is understanding exactly what you're agreeing to before signing anything. Pay attention to the length of the agreement, exclusivity provisions, publishing rights, how licensing income is divided, termination provisions, and what happens to your music when the agreement ends. Never sign a music licensing agreement you don't understand simply because you're excited that someone wants to represent your music. Get Your Music Ready Before You Start Submitting Before you begin approaching music libraries, make sure your music is actually ready for the sync licensing market. Your tracks may ultimately be competing against professionally released commercial music, so production quality matters. Your music should be professionally recorded, mixed, and mastered. You should also have your metadata organized and know exactly who owns both the master recording and the underlying composition. For songs with vocals, it's usually a good idea to have instrumental versions available. Depending on the type of music you're creating and the company you're working with, you may also be asked for alternate mixes, stems, cut-downs, or other versions. You also need to make sure everything contained in your recording can legally be licensed. Uncleared samples, uncertain ownership, missing collaborators, and unresolved publishing issues can make otherwise great music difficult or impossible to use. One of the most important principles in sync licensing is simple: make your music as easy to license as possible. The fewer obstacles standing between someone wanting your music and being able to clear it, the better. How To Submit Music To Music Libraries Once you've identified a company that seems appropriate for your music, follow its submission instructions carefully. This sounds obvious, but you'd be surprised how many musicians ignore this part of the process. If a company asks for three tracks, don't send twenty-five. If it requests streaming links, don't attach a collection of large audio files. If the company has a dedicated submission form, use the form instead of tracking down an employee's personal email address and trying to bypass the process. Keep your initial communication short, professional, and relevant. Briefly introduce yourself, explain the type of music you create, and provide whatever information and links the company requests. You don't need to tell your entire life story or explain every detail of your musical journey. The people reviewing submissions are usually busy, and ultimately the music itself is going to determine whether they're interested. Make it easy for them to listen and easy for them to understand what you're offering. Don't Submit The Same Music Everywhere Another mistake I see frequently is musicians compiling a massive list of licensing companies and sending exactly the same pitch and playlist to every company on the list. This might feel productive because you're sending a lot of submissions, but volume by itself isn't necessarily an effective strategy. If you're approaching a boutique company known for emotional indie music, send your strongest emotional indie tracks. If you're approaching a library that specializes in reality television, send music that makes sense for that environment. If you're contacting a company that primarily works in advertising, think about whether your tracks realistically fit the types of campaigns that company works on. You don't necessarily need hundreds of tracks to start building relationships in sync licensing. You need the right music for the right opportunity. Ten carefully researched and targeted submissions can ultimately be much more valuable than sending one hundred random pitches. Where Can You Find Music Libraries Accepting Submissions? There are hundreds of music libraries, publishers, sync agencies, and licensing companies operating throughout the world. Finding them isn't necessarily difficult, but researching them, determining which companies are legitimate, identifying which ones are currently accepting music, and figuring out which companies are appropriate for your catalog can take a tremendous amount of time. This is one of the primary reasons I created The Sync Lab. After more than two decades working in music licensing and years spent researching companies, interviewing hundreds of music supervisors and other sync professionals, and helping independent musicians navigate the industry, I wanted to create one central platform where musicians could access the information and resources they need to pursue sync licensing more effectively. You can now join The Sync Lab completely free. Free members get immediate access to our Music Library Directory featuring companies actively accepting music submissions, along with my four-hour Ultimate Music Licensing Guide course and our weekly newsletter with sync licensing tips and strategies. Join The Sync Lab for free here: https://www.thesynclab.com/ There's no credit card required and no obligation to upgrade. You can join, explore the resources, and start building your sync licensing strategy immediately. How Many Music Libraries Should You Work With? There isn't a magic number of music libraries you need to work with in order to succeed. One great company that understands your music, has strong relationships, and consistently pitches your catalog can potentially be more valuable than having your music sitting unnoticed in dozens of libraries. At the same time, developing relationships with multiple companies can create more opportunities and reduce your dependence on any single source of placements. Over time, many successful artists and composers develop a network of different relationships that serve different parts of their catalogs. I prefer thinking about this process in terms of building relationships rather than simply accumulating companies. Sync licensing is a long-term business, and the strongest relationships often develop gradually. You submit music, expand your catalog, learn what different companies need, improve your understanding of the market, respond to opportunities, and continue developing relationships. Over time, those individual efforts begin to compound. Keep Track Of Your Music Library Submissions Once you start submitting music regularly, organization becomes increasingly important. You should know which companies you've contacted, what music you sent, when you submitted it, whether you received a response, and when it might make sense to follow up. Without some kind of system, it's surprisingly easy to lose track of where you've sent particular tracks. You also don't want to repeatedly contact the same company with the same music simply because you forgot about an earlier submission. You don't need an elaborate system. A simple spreadsheet or submission tracker can work perfectly well. The important thing is treating your sync licensing efforts like a business rather than approaching them randomly whenever you happen to feel motivated. Consistency matters, particularly when you're trying to build momentum over a period of months or years. What If A Music Library Doesn't Respond? If you've been submitting music for any length of time, you've probably experienced this already. You send your music to a company, wait for a response, and hear absolutely nothing. Don't take it personally. Music libraries can receive an enormous amount of music, and many simply don't have the time or resources to respond individually to every submission. A lack of response also doesn't necessarily mean your music isn't good enough. Your music might not have been right for that particular catalog. The company may already have enough music in your genre. They may not currently have demand for what you're offering. The timing simply might not have been right. One of the biggest differences I've observed between musicians who eventually build momentum in sync licensing and those who don't is persistence. The musicians who succeed tend to keep creating, keep learning, keep developing relationships, and keep putting themselves in situations where opportunities can happen. Music Libraries Are Only One Part Of A Sync Licensing Strategy Music libraries can be an extremely valuable part of a sync licensing strategy, but they're not the entire industry. There are publishers, sync agencies, music supervisors, production companies, advertising agencies, trailer companies, licensing platforms, and many other potential paths through which music can ultimately be discovered and licensed. There are also individual music briefs and opportunities that arise when supervisors, libraries, agencies, and other companies are searching for particular types of music for current projects. Understanding how all of these different parts of the industry connect gives you considerably more options than simply submitting to libraries and waiting. The strongest long-term strategy is to gradually develop multiple avenues through which your music can be discovered, represented, pitched, and licensed. That's ultimately the larger idea behind The Sync Lab. I wanted to create a platform that helps musicians not only find companies, but better understand the industry, identify opportunities, improve their approach, and build a sustainable strategy for pursuing sync licensing. Start Building Your Sync Licensing Network Getting started in sync licensing doesn't require knowing everyone in the industry or having some secret connection to a major music supervisor. It starts with understanding how the business works, getting your music ready, identifying appropriate companies, and consistently putting your music in front of the right people. I've been licensing music for more than 20 years and teaching musicians about the business for more than 15 years. One of the biggest lessons I've learned during that time is that sync licensing rarely comes down to one magical submission, one perfect contact, or one lucky break. It's about building a strong catalog, developing relationships, creating opportunities, understanding what the market needs, and staying in the game long enough for those efforts to compound. If you're ready to start building your own sync licensing network, you can join The Sync Lab completely free and get immediate access to our free Music Library Directory, my four-hour Ultimate Music Licensing Guide, and our weekly newsletter with more sync licensing tips and strategies. Join The Sync Lab for free: https://www.thesynclab.com/
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AuthorAaron Davison is a Berklee College of Music Alumnus and songwriter who has been licensing his music in tv and films since 2002. Archives
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